Startup Strategy
Agile Development Practices: How Anyone Can Boost Productivity With Scrum
Ever heard of Scrum...or even agile development practices for that matter? If you’re a content marketing professional like me, a...
by Kevin Cain
Startup Strategy
Kick-ass Content: Simple Tips for Writing a Press Release
This is the fourth post in my series on creating kick-ass content. Did you know that every month more than...
by Kevin Cain
Tech Trends
Going the Distance: Content Marketing Lessons from the Boston Marathon

The importance of preparation, perseverance, and adaptability are just a few of the lessons that that Boston Marathon can teach about how to be successful in content marketing, business, and life. Find out more in this post.

by Kevin Cain
Startup Strategy
Kick-Ass Content: 6 Tips for Creating Killer Reports

This week, my Kick-Ass Content series continues with a look at creating reports. I’ve offered up six simple tips to help you write better reports so that you enhance your brand and begin establishing yourself as a thought leader.

by Kevin Cain
Startup Strategy
Kick-Ass Content: How to Create a Compelling Case Study in Five Acts

Want to know the secret to writing a compelling case study? It’s all about turning your customer’s problem and the solution you provided into a compelling story. Check out this post for tips on doing just that.

by Kevin Cain
Sales
Why Your Attitude Matters in Sales

In this week’s Labcast, leading sales veteran Kelley Robertson reveals how adopting the right attitude will provide you with a winning sales methodology.

by Kevin Cain
Sales
Labcast: Kendra Lee on the New Rules of E-mail Prospecting

In the age of smart phones and social media, e-mail prospecting has changed. Listen to this Labcast to learn how to adapt and ensure that your e-mails get read.

by Kevin Cain
Startup Strategy
Stop Obsessing Over Your Content Marketing Calendar!

An editorial calendar is an important content marketing tool, but unless you’ve got a content creation calendar too, you can’t manage content effectively. This post explains what the difference between the two are and why you need both to be successful in your content marketing efforts.

by Kevin Cain
Startup Strategy
Choosing Content that Elevates Your Brand, Generates Sales, and Positions Your Company for Success

Great content can drive traffic to your company’s website and turn prospects into customers. Here’s how to get the biggest bang for your content marketing buck.

by Kevin Cain