Startup Strategy
Content Factory Basics: 5 Rules for B2B Content Supremacy
The success of your content factory hinges on your content, of course! What do a content factory and the National...
by Kevin Cain
Startup Strategy
How to Build Sales with Content Marketing
When you think about how to build sales, you probably think about lead generation, right? Maybe you think of teams...
by Kevin Cain
At OpenView
Raising the Roof: OpenView's Summer Celebration

With temperatures well into the 90s across Massachusetts, the only thing hotter in Boston this week was OpenView’s summer roof deck celebration. Check out the pictures in this post.

by Kevin Cain
Startup Strategy
Content Factory 101: Getting Started
Have you built a content factory yet? If so, great work! If not, chances are that you probably should. Let’s...
by Kevin Cain
Startup Strategy
5 Speech Writing Tips You Need to Succeed

In honor of the Fourth of July, what could be more patriotic — at least for a content marketing blog — than a post about speech writing tips? After all, just think about the role some speeches have played in defining our nation’s history, helping to shape our national identity by influencing us, changing our thinking, and inspiring us to action.

by Kevin Cain
Startup Strategy
Content Marketing Assessment: Are You Ready to Build a Content Factory?
Last week, I described why every company needs a content factory, citing the fact that good content is essential for...
by Kevin Cain
Startup Strategy
Why Your Company Needs a Content Factory
If I asked you to close your eyes and imagine a content factory, what would you envision? Most of us...
by Kevin Cain
Startup Strategy
Content Marketing Lessons I Learned By Not Reading Fifty Shades of Grey

I’ve never read Fifty Shades of Grey, but the wildly popular novel has nevertheless taught me some important content marketing lessons that you should know. In this post I evaluate whether or not the novel should be considered good content.

by Kevin Cain