To be truly successful, a company’s content marketing strategy has to extend beyond the marketing department. In fact, the strategy has to be baked into the organization’s DNA, with everyone from the CEO down committed to supporting it in some fashion. Without that support, it’s virtually impossible to execute an effective content marketing program.
As content marketing becomes increasingly popular, more content marketing services are coming on the scene. From content management systems to automated content distribution and promotion platforms, a plethora of services are looking to cash in on the action by taking various responsibilities off your content marketing plate. But is it the right thing to do?
One of the downsides of living in the information age is that we are literally drowning in a sea of content. To stand out, you need to cut through the marketing crap to create content that’s useful and that will meet your audience’s needs.
Performance improvement expert H. James Harrington said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true. For content marketers, marketing performance metrics provide deep insights into how our content is doing.
Yeah, we’ve all heard of WordPress. But that doesn’t mean it’s the right CMS for you. For content marketers, the choice of a CMS can be critical, so make sure you know the right questions to ask before making this important decision.