Startup Strategy
Content Generation Strategy: Leveraging Your Peers

To be truly successful, a company’s content marketing strategy has to extend beyond the marketing department. In fact, the strategy has to be baked into the organization’s DNA, with everyone from the CEO down committed to supporting it in some fashion. Without that support, it’s virtually impossible to execute an effective content marketing program.

by Kevin Cain
Startup Strategy
Do Content Creation Services Really Make Your Life Easier?

As content marketing becomes increasingly popular, more content marketing services are coming on the scene. From content management systems to automated content distribution and promotion platforms, a plethora of services are looking to cash in on the action by taking various responsibilities off your content marketing plate. But is it the right thing to do?

by Kevin Cain
Startup Strategy
Cut the Crap: 6 Ways to Create Useful Content People Need

One of the downsides of living in the information age is that we are literally drowning in a sea of content. To stand out, you need to cut through the marketing crap to create content that’s useful and that will meet your audience’s needs.

by Kevin Cain
Startup Strategy
6 Content Marketing Performance Metrics You Need to Track

Performance improvement expert H. James Harrington said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true. For content marketers, marketing performance metrics provide deep insights into how our content is doing.

by Kevin Cain
Marketing
Engaging Customers with Interactive Content

OpenView’s latest report looks at three technology companies that are successfully cutting through the marketing noise and engaging their customers with interactive content.

by Kevin Cain
Marketing
Resource Page
Below are a list of the resources cited in "It Takes a Content Factory! A Guide to Creating and Delivering...
by Kevin Cain
Startup Strategy
How to Convert Leads with Hooks, Calls to Action, and Triggers
Want your content to convert leads? Of course you do — it's practically the holy grail of content marketing! But...
by Kevin Cain
Marketing
Your Guide to Creating Compelling Case Studies

This guide will provide you with the how-to basics you need for creating quality case studies that build your brand and generate leads.

by Kevin Cain
Startup Strategy
9 Questions to Ask Before Choosing a CMS

Yeah, we’ve all heard of WordPress. But that doesn’t mean it’s the right CMS for you. For content marketers, the choice of a CMS can be critical, so make sure you know the right questions to ask before making this important decision.

by Kevin Cain