Remember that scene from “Ferris Bueller’s Day Off” with the economics teacher who has no idea how to engage his class? It illustrates an important lesson: If you want to get more engagement around your content, you’ve got to use the right tactics to appeal to your audience.
We all need to learn from our mistakes. In this post, I’ve listed 10 of the most common content marketing mistakes I see companies make along with ways to avoid them. Manage to steer clear of these pitfall in 2013, and I guarantee your content marketing will yield much greater results.
Want to listen in on my recent conversation with Marcus Sheridan (aka the Sales Lion), a B2B content marketing consultant and the keynote speaker at Content Marketing World 2012? In this post, he shares his perspectives on some of the challenges content marketers face and why every company should be embracing content and SEO.
2012 is quickly coming to a end! Here’s a thematic look back at some of the topics I’ve covered in my content marketing blog this year.
The latest guide in OpenView’s Content Snapshot series walks you through everything you’ll need to know to start podcasting, step-by-step.
The end of the year is almost here and if you want to build a content factory in 2013, you’ve got work to do. This week’s post talks about the five things you need to do right now to get ready to build a successful content factory in 2013.