Startup Strategy
Staffing Up: Who's Going to Run Your Content Factory?
If you think building a content factory is as simple as hiring a writer to crank out a series of...
by Kevin Cain
Startup Strategy
Why You Need a Content Factory to Go to Market Successfully
If you’ve read my blog before, you know that I am writing a series of posts about why every company...
by Kevin Cain
Tech Trends
WTF Triberr?!? Why I Love and Hate You So Much!

Is Triberr all that and a bag of chips or just another flash in the pan? Find out the pros and cons of this community-building platform for bloggers and decide for yourself whether or not it’s worth your time.

by Kevin Cain
Startup Strategy
5 Steps to Creating a Marketing Action Plan that Drives Business

Want to take your marketing efforts to the next level so that they really drive business? If so you, you’d probably benefit from creating a marketing action plan to guide you and help ensure that you’re focused on the right stuff. Find out how to do so in this post.

by Kevin Cain
Marketing
Watch
Your Guide to Creating Award-Winning B2B Video Content

Here are all the how-to basics you need to start rolling out Oscar-winning (or at least customer-coverting) B2B video content.

by Kevin Cain
Startup Strategy
Content Targeting: Know Your Audience or Never Hit the Mark
Over the past few months, I've worked with a handful of OpenView's portfolio companies. One thing I've noticed in that...
by Kevin Cain
HR & People
Slaying Goliath: How Small Companies Can Compete Against Their Large Competitors

If you are a small company, trying to beat a larger competitor might seem like a daunting challenge. Big companies have more money, more resources, and more market share. But that doesn’t mean that they are invulnerable. The trick is to identify their weaknesses and formulate a plan of attack, leveraging several competitive advantage strategies.

by Kevin Cain
Startup Strategy
Ready to Choose a PR Agency? Keep These Points in Mind.

Before you spend another second thinking about choosing a PR agency, make sure that you really need one. The fact of the matter is that they are expensive — typically costing a minimum of $8,000 to $12,000 a month — so you had better be sure that what you hope to achieve justifies the expense.

by Kevin Cain
Customer Service
Customer Service Assessment: How Does Your Company Stack Up?

OpenView’s customer service assessment tool will help you evaluate your company’s customer service and provide recommendations on how to improve.

by Kevin Cain