Want to take your marketing efforts to the next level so that they really drive business? If so you, you’d probably benefit from creating a marketing action plan to guide you and help ensure that you’re focused on the right stuff. Find out how to do so in this post.
Here are all the how-to basics you need to start rolling out Oscar-winning (or at least customer-coverting) B2B video content.
If you are a small company, trying to beat a larger competitor might seem like a daunting challenge. Big companies have more money, more resources, and more market share. But that doesn’t mean that they are invulnerable. The trick is to identify their weaknesses and formulate a plan of attack, leveraging several competitive advantage strategies.
Before you spend another second thinking about choosing a PR agency, make sure that you really need one. The fact of the matter is that they are expensive — typically costing a minimum of $8,000 to $12,000 a month — so you had better be sure that what you hope to achieve justifies the expense.
OpenView’s customer service assessment tool will help you evaluate your company’s customer service and provide recommendations on how to improve.