So you’ve just completed a new eBook or white paper. Now what? If you want people to read your content, you’d better promote the hell out of it. Find out how to use outbound communication channels like influencer marketing and PR to ensure it gets in front of your target audience.
One of the most important aspects of content distribution is content subscription. You want to give your audience opportunities to subscribe to your content so that they receive it automatically, without having to look for it. Doing so will help ensure that more of your content gets consumed by more people more often.
Just a few months ago if you wanted to make a viral video, chances are that the words “Gangnam Style” wouldn’t have immediately come to mind. Let’s be honest, at that point most of us had never even heard of those words. And yet, since mid-July when the eponymous four-minute Korean pop video by rapper Psy first made its way onto YouTube, they have become synonymous with viral videos.
Content marketing is about more than just creating great content. It’s also about sharing that content in a variety of ways to increase the chances of it reaching your audience. Find out which content sharing sites you absolutely need to integrate into your content distribution strategy.
Think once you’ve found and strategically used a keyword that you’re done with your quest to optimize content? Nope. Ranking well in search engines is about more than just that. Google also factors in how much your content is shared, i.e., how many backlinks, pingbacks, and trackbacks it gets. Simply put, it’s a popularity contest.
At Content Marketing World, held September 4-6 in Columbus, Ohio, I had the opportunity to attend a workshop hosted by C.C. Chapman, the Co-Author of Content Rules. Entitled “Transforming Your Small Business into a Content Powerhouse,” his 45-minute session offered up some fundamental tips for companies looking to set up a content marketing program.
VC marketing may sound like a contradiction in terms, but trust me it’s not. Sure, as an industry we are a little late to the game, but clever VCs are catching on quick.
Last summer, The New York Times published a somewhat scathing editorial about the rise of content farms entitled “Google’s War on Nonsense.” The article claims that content farms “cheapen all online information.” Others like it assert that they damage the Internet by manipulating search engines with the goal of getting more eyes on ads.