What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were...
by Kyle Poyar
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of: $100...
by Kyle Poyar
How did Snowflake, a data cloud company, grow to become one of the few cloud-native SaaS companies to reach $1...
by Kyle Poyar
When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling...
by Kyle Poyar