Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Benchmarks
Pricing Transformations in 2022
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward to...
by Kyle Poyar, Steven Forth
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
Finance & Operations
Predictable Revenue Forecasting is Possible with Usage-Based Pricing
For centuries, “giving the customer what they want” has been a winning strategy. It is not surprising then why usage-based...
by Jonathan Tice, Kyle Poyar
Finance & Operations
2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS
In 2021 the ‘Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last...
by Kyle Poyar
Pricing & Positioning
Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.

by Kyle Poyar
Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.

by Kyle Poyar
2021 State of Usage-Based Pricing
Software buying has evolved and SaaS companies are increasingly moving to a usage-based pricing model. What makes it so attractive?...
by Kyle Poyar
Usage-Based Pricing: Behind the Scenes of New Relic’s Transformation
On August 7, 2019 New Relic - the cloud observability company - had an abysmal day, possibly the worst in...
by Kyle Poyar