Sales
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What Metrics Should You Track to Measure the Effectiveness of Your Outbound Lead Generation Team?

Not sure what to track? OpenView’s Devon McDonald identifies the lead generation metrics you need to determine the effectiveness of your team.

by OpenView
Sales
Two Free Must-Have Sales Tools: Our Business Development Compensation Calculator and SalesLoft's "Email Guesser"
Earlier this year, my teammate, Ori Yankelev, wrote a very popular article about calculating compensation for business development reps (BDRs)....
by OpenView
Startup Strategy
Hiring Another Traditional Marketer? Stop Right There! What You Really Need Is...

For startups and expansion-stage companies, growth hacking and demand generation may be the most important roles you can add to your team. Here are three great growth hacker resources to guide your efforts.

by OpenView
Sales
You Play to Win the Game! Sales Motivation from 10 Legendary NFL Coaches

Has your sales team hit a wall? Or maybe your reps just need a little sales motivation to reach their end-of-year goals? Look no further than these 10 famous quips from some of the best motivators in the world — NFL coaches.

by OpenView
Sales
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Webinar: Top 6 Free Sales Prospecting Tools You Need to Use

Want to take your sales and prospecting teams to the next level at no cost to your company? Join Kyle Porter of SalesLoft and the OpenView team to discover the best free sales prospecting tools available online.

by OpenView
Startup Strategy
Run Your Best Marketing Campaign of the Year with the SalesLoft Prospector Tool

Beat your competitors and run your best marketing campaign of the year with the SalesLoft Prospector tool.

by OpenView
Startup Strategy
How to Screen Your Salespeople: Conducting an Honest Interview

Learn the best ways to screen your salespeople and develop a true understanding of their skills and potential fit.

by OpenView
Startup Strategy
How to Screen Your Sales People: Most Important Qualities
Following OpenView's July workshop on Outbound Lead Generation, I caught up with Darica Ward, the Chief Marketing Officer for SkillSurvey, Inc. Her...
by OpenView
Sales
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Successfully Managing an Outbound Lead Generation Team

While you should be carefully monitoring metrics, effective lead generation team management will use leverage them as motivation for the larger goal.

by OpenView