Startup Strategy
B2B Marketers: Stop Casting a Wide Net and Start Spearfishing Big, Fat Tuna Prospects, Instead

Quick question, B2B marketers: Why are you trying to cast such a wide net? You should be spearfishing for big, fat tuna, instead.

by OpenView
Startup Strategy
The Uncomfortable Truth: Your Company is Not Your Family

Unfortunately, your company is not your family. If you really want your expansion stage business to succeed, you can’t be afraid to let people go.

by OpenView
Startup Strategy
Being Very Good is One of the Worst Things You Can Do: Be A Purple Cow, Instead

Here’s a challenge for salespeople and marketers this quarter: Forget trying to be good at what you do. Be a purple cow instead.

by OpenView
At OpenView
One Year Back Since Maternity Leave: Balancing Work and Parenthood

One year ago in April of 2013, I came back from maternity leave. I really didn’t know what to expect, but here are a few things I learned.

by OpenView
Startup Strategy
Closing the Deal: 3 Key Buttons to Push to Get Top Sales Talent to Sign

Looking to close the deal with top sales talent? Here are three buttons to push that can serve as great sales hiring incentives.

by OpenView
Startup Strategy
The #1 Reason You'll Never Hire the Best Sales People

Want to know why you keep missing out on top sales talent? It’s simple. You don’t know what they really care about. These three things can seal the deal.

by OpenView
Sales
Want Top Sales Talent? 3 Ways to Make Better Job Offers

Have you struggled to recruit the top sales talent to your organization? Here are three ways you can make better job offers for sales reps.

by OpenView
Startup Strategy
The New Toughest Tech Job to Fill: The Talent Crunch Hits Sales, Too

As a smaller company, hiring sales talent can be tough. In order to compete with the larger corporations, you have to give out more than just a job offer.

by OpenView
Startup Strategy
Lessons from a Championship Team: What Is Your Company's 64?

Looking back on the championship basketball team I was a member of in college, I realize the lessons in leadership, teamwork, and defining your aspirations apply to growing a successful tech company, as well.

by OpenView