Marketing
What Happens When a Marketing Department Adopts Scrum

Find out how one Director of Marketing transformed his team’s performance and productivity by adopting Scrum and more Agile marketing practices.

by OpenView
At OpenView
Agile Marketing: How OpenView Uses Scrum

A quick look at how we utilize Scrum not for software development but for agile marketing and helping our portfolio companies move the needle.

by OpenView
Product
Executives: 5 Ways Scrum Can Make Your Life Easier

When most people think of Scrum and agile development, they think of software engineers doing funny things with Post-It notes. The truth is, Scrum can help transform the performance of any team, and the people who stand to benefit most are executives.

by OpenView
HR & Leadership
Women in Tech Series: Body Language Tips that Will Boost Your Career
Here’s one of the weirdest intros you’re likely to read in a sales and marketing blog: Pause for a moment...
by OpenView
Startup Strategy
Women in Tech Series: Body Language Tips that Will Boost Your Career

Are you sitting up straight? Striking a power pose? Believe it or not, your posture not only says a lot about you, it also has the ability to affect your success.

by OpenView
Marketing
6 Examples of Irresistible Lead-Generating Content
HubSpot's Marketing Grader is a perfect example of a lead-generating piece of marketing content that people actually crave. Content Marketing...
by OpenView
Startup Strategy
6 Examples of Irresistible Lead-Generating Content

With so many companies hopping on the content marketing train, how can you make sure you rise above the competition? This simple tip is key to creating Irresistible lead-generating content.

by OpenView
Marketing
The Top 10 B2B Demand Gen Marketers in Boston

Filling one of the hottest (and most important) roles in tech, we’re tipping our hats to some of the best demand gen marketers in Boston.

by OpenView
At OpenView
Portfolio Spotlight: Meet Kareo VP of Sales Amyra Rand
Last November Kareo brought on a new kickass VP of Sales: Amyra Rand. With 15 years of software experience, Amyra brings...
by OpenView