For some, sales performance benchmarking can help provide answers to a variety questions about sales and outbound lead generation team effectiveness, but others are skeptical. Which side do you fall on?

In this post I will cover how outbound lead generation teams can collaborate with marketing by creating multi-channel relationship marketing programs.

To build better lead lists your marketing and outbound lead generation teams need to be on the same page. These three tips will help you foster more effective inter-team collaboration and generate more productive lead lists.

Events provide another opportunity for productive marketing and sales team collaboration, but in order to get the most value and avoid distraction be sure to follow these tips.

Creating a feedback loop between your outbound lead generation team and marketers is a great way to encourage sales and marketing collaboration.

Many outbound lead generation initiatives fall short because the team doesn’t collaborate well with the sales team, the primary beneficiary of their efforts.

Outbound lead generation can be a grind, but contests are a great way of motivating outbound lead generation reps and creating a competitive environment.

In my last post I introduced the importance of training your outbound lead generation team. In this post I’ll layout my recommendations for what should be included in the new hire onboarding training.

Training is one of the most important yet overlooked aspects of building an effective outbound lead generation team.