Startup Strategy
Do You Really Understand Your Lead Gen Sales Activity Funnel?

Do you really understand the how and the why behind what your outbound lead generation team should be doing on daily, weekly, monthly, quarterly, and annual basis?

by Ori Yankelev
Startup Strategy
Building Your Data Hygiene Dashboard in Salesforce.com

Managing data hygiene is a constant challenge for any salesforce.com admin, and everyone else in the company who interacts with the data in Salesforce.com. Luckily, a data hygiene dashboard can help.

by Ori Yankelev
Startup Strategy
Best Email Prospecting Tactics: Stay Persistent

The final tip in my series on the best email prospecting tactics is to stay persistent. It requires cadence, thick skin, and you need to remember it’s not about making the sale, it’s about getting a chance to make the sale.

by Ori Yankelev
Startup Strategy
Best Email Prospecting Tactics: Optimize Email for Mobile

The fourth tip in my series on the best email prospecting tactics is to optimize email for mobile by taking five steps and following two important rules.

by Ori Yankelev
Startup Strategy
Best Email Prospecting Tactics: Leveraging the Prospect's Content

My second post in my series on the best email prospecting tactics discusses the power of mentioning a prospect’s content in your email.

by Ori Yankelev
Startup Strategy
Best Email Prospecting Tactics: Crafting Engaging Subject Lines

Starting off my series on best email prospecting tactics, I’m providing tips for crafting engaging subject lines — crucial to clearing the first hurdle of email prospecting.

by Ori Yankelev
Startup Strategy
3 Concepts Every Outbound Prospecting Manager Needs to Understand

Here are three concepts that are key to helping the outbound prospecting manager drive performance from the outbound prospecting team.

by Ori Yankelev
Startup Strategy
Using Leads and Contacts in Salesforce.com

Many users in B2B sales environments struggle with the concept of distinguishing leads and contacts in salesforce.com.

by Ori Yankelev
Startup Strategy
Leads vs. Contacts in Salesforce.com
In my previous post on Using Leads and Contacts in Salesforce.com I gave a somewhat simplistic explanation of the distinction between...
by Ori Yankelev