Startup Strategy
A Google Marketing Strategy: A Platform For Content Marketers!
Google is quickly becoming the best platform for Content Marketers.  They get it and they are quickly pulling all of...
by Scott Maxwell
Finance & Operations
Economic Model Part 2: Why You Are Blind to Your Economic Model
This is the second in a series of posts that I am writing aimed at helping entrepreneurs maximize their economic...
by Scott Maxwell
Finance & Operations
Economic Model Series, Part 1: What is a Business Economic Model?
This is the first in a series of posts that I am writing aimed at helping entrepreneurs maximize their economic...
by Scott Maxwell
Finance & Operations
Economic Model Series: Summary of Posts
[caption id="attachment_12665" align="alignright" width="300"] Image Provided By: {link:http://www.freedigitalphotos.net/images/view_photog.php?photogid=1152}jscreationzs / FreeDigitalPhotos.net{/link}[/caption] Economic models and their management are an amazingly important lens...
by Scott Maxwell
Finance & Operations
The #1 VC in the World: Customers
[caption id="attachment_12414" align="alignright" width="199"] Image Credit: {link:http://www.freedigitalphotos.net/images/view_photog.php?photogid=2125}Photostock / FreeDigitalPhotos.net{/link}[/caption] Need capital to start or build your business?  Ever try to...
by Scott Maxwell
HR & Leadership
Labcast: The Path to Company Development Starts with Aspirations

OpenView’s Scott Maxwell sits down to explain why it’s critical for young companies to define their mission, vision, and values.

by Scott Maxwell
Startup Strategy
The Easiest Way to Fail In Business: Lack of Market Clarity
[caption id="attachment_11624" align="alignright" width="300"] Image Credit: {link:http://www.freedigitalphotos.net/images/view_photog.php?photogid=1998}arztsamui / FreeDigitalPhotos.net{/link}[/caption] I noticed a restaurant went out of business the other day. ...
by Scott Maxwell
Startup Strategy
Focus Like Steve Jobs Did!
I spend a tremendous amount of effort trying to get company management teams to focus on customer segments, products, and...
by Scott Maxwell
Startup Strategy
5 Content Marketing Hurdles: Where Are You?
Mark Roberge, VP of Sales at HubSpot (one of the standout companies due to its fantastic content marketing), came in...
by Scott Maxwell