Sudip Verma
Corporate Strategy, Sales Operations
Startup Strategy
In the Clear: How Customer Segmentation Drove the ClearVue Success Story
How Customer Segmentation Helped Create The ClearVue Story In 1989, ClearVue was a $60,000 per year product sold by a...
by Sudip Verma
Sales
Going Rogue: A Boeing Test Pilot's Compelling Sales Strategy
[caption id="attachment_26050" align="aligncenter" width="520"] A picture taken from the flight deck of Dash 80 showing the plane flying upside down...
by Sudip Verma
Startup Strategy
The Relentless Pursuit of Perfection: The Lexus Brand Strategy

Before Toyota launched the Lexus brand in 1989 few believed the automaker could gain in foothold in the largest and most competitive luxury car market in the world. To do so would take a keen understanding of the market and a relentless pursuit of perfection.

by Sudip Verma