Recently, our Research and Analytics team has been working on developing a process to help our portfolio companies comprehensively identify...
Four years ago, in early 2008, as the world's economies gyrated in the deepest crisis since the Great Depression, a...
Just as you think you've built a great website, it's time for a segment-focused makeover Today, it's rare to find...
Or, when does your knowledge of your market suffice? My colleague Brian Zimmerman wrote recently on the importance of Personas...
Check out these five predictions of what could be in store for the world of software and technology in 2012.
Two years ago, I dabbled in futurology by listing out my predictions for the evolution of the software and Internet...
While developing your target segments is critical for early and expansion stage businesses, the challenges of doing so can trip more than a few young companies up.
Marketing consultants can help you find the right target market segment, but you will need to commitment and focus to execute against it.
Business software vendors can build special features and services that help them leverage the power of their customer networks These...