Product and Development Tips: Optimize your product trial process Today, it is almost the norm for any potential user to...
Expansion-stage software companies have a lot of operational challenges. There’s management team development, product development strategy, customer experience management and...
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What is the importance of qualitative research? First off, it generates a deep and rich understanding of your market. It...
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There are vast differences separating primary and secondary data. OpenView Venture Partners held a Market Segmentation Forum where Luke Hohmann, a senior...
Challenging the big fish without breaking the bank While some special start-ups create new markets for themselves, most other...
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When it comes to market segmentation research, developing a hypothesis should be done with careful consideration of secondary and primary...
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This is a part of a series of videos from the Market Segmentation Forum hosted by Luke Hohmann and organized...
April Dunford had a nice article on her blog "Rocket Watcher" on "Avoiding the #1 Startup Marketing Mistake", which is...
The Importance of Being Crystal Clear in Your Product Messaging Consider the following 5-minute marketing experiment: Select a couple of...