Customer Success

51 Blog Post Ideas for your Content Marketing Strategy

March 15, 2011

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. This is the last post of quick start guide for the employee blogger.

Chess Board BW

A blog is an excellent component to any content marketing strategy.  Blogs may be a critical tool to help boost customer engagement with your company since blogs are an excellent way to provide some personality.

Have you ever been stumped when sitting down to write a blog post?  Maybe you are new to blogging and don’t know where to start.

Here are 51 ideas to help your approach to blog content development:

  1. Your company’s elevator pitch
  2. Interview with industry experts
  3. Interview with a customer
  4. Interview with a partner
  5. Interview with the CEO
  6. Meet and greet with the management teams
  7. Your viewpoint on hot industry topics
  8. Your company’s mission
  9. Your company’s vision
  10. Your company’s values
  11. The history or a timeline of your company
  12. Your company’s one word
  13. Your aspirations
  14. Overview of your product suite
  15. Screencasts of your products
  16. Explanation of features/benefits of your products
  17. Tips and tricks for using your software
  18. Map out your company’s competitive positioning
  19. Interviews with your customers
  20. Interviews with your partners
  21. Case study showcasing your customers’ success stories
  22. Written testimonials
  23. Write a controversial post
  24. Rewrite a popular song’s lyrics to match your business (include a video of in which members of the company belt it out as an added bonus)
  25. A funny comic
  26. Create an infographic
  27. Photo tours of your office space
  28. HOW TOs relevant to your industry or product
  29. Educational blogs on relevant topics
  30. Compare two tools
  31. Turn successful written content (blogs, whitepapers, ebooks) into a shorter, more digestible blog post
  32. Report on the most popular bloggers in your space
  33. FAQs
  34. Comment on a post you’ve written before
  35. Respond to a post you’ve just read
  36. Write a series
  37. Ask someone to write a guest post on your blog
  38. List out your recommended reading for a certain topic
  39. Write about your daily activities at work
  40. Discuss networking events you like to attend
  41. Write a book review
  42. Dispel some myths
  43. Include your commentary on a video
  44. Post a press release
  45. Highlight your favorite bloggers from the community
  46. Highlight your most popular blog posts
  47. Provide solutions to your customers’ top issues
  48. Ask a question
  49. Post a checklist
  50. List out common mistakes
  51. Be honest about your mistakes

Additional Resources

101 Great Posting Ideas

Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="">Fuze</a>.