51 Blog Post Ideas for your Content Marketing Strategy

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. This is the last post of quick start guide for the employee blogger.

A blog is an excellent component to any content marketing strategy.  Blogs may be a critical tool to help boost customer engagement with your company since blogs are an excellent way to provide some personality.

Have you ever been stumped when sitting down to write a blog post?  Maybe you are new to blogging and don’t know where to start.

Here are 51 ideas to help your approach to blog content development:

1. Your company’s elevator pitch
2. Interview with industry experts
3. Interview with a customer
4. Interview with a partner
5. Interview with the CEO
6. Meet and greet with the management teams
7. Your viewpoint on hot industry topics
8. Your company’s mission
9. Your company’s vision
10. Your company’s values
11. The history or a timeline of your company
12. Your company’s one word
13. Your aspirations
14. Overview of your product suite
15. Screencasts of your products
16. Explanation of features/benefits of your products
17. Tips and tricks for using your software
18. Map out your company’s competitive positioning
19. Interviews with your customers
20. Interviews with your partners
21. Case study showcasing your customers’ success stories
22. Written testimonials
23. Write a controversial post
24. Rewrite a popular song’s lyrics to match your business (include a video of in which members of the company belt it out as an added bonus)
25. A funny comic
26. Create an infographic
27. Photo tours of your office space
28. HOW TOs relevant to your industry or product
29. Educational blogs on relevant topics
30. Compare two tools
31. Turn successful written content (blogs, whitepapers, ebooks) into a shorter, more digestible blog post
32. Report on the most popular bloggers in your space
33. FAQs
34. Comment on a post you’ve written before
35. Respond to a post you’ve just read
36. Write a series
37. Ask someone to write a guest post on your blog
38. List out your recommended reading for a certain topic
39. Write about your daily activities at work
40. Discuss networking events you like to attend
41. Write a book review
42. Dispel some myths
43. Include your commentary on a video
44. Post a press release
45. Highlight your favorite bloggers from the community
46. Highlight your most popular blog posts
47. Provide solutions to your customers’ top issues
48. Ask a question
49. Post a checklist
50. List out common mistakes
51. Be honest about your mistakes

Additional Resources

101 Great Posting Ideas