A Guide to Perfecting Your Website Content Segmentation
March 15, 2012
Improperly segmented (or unsegmented) content can run the risk of being user-unfriendly.
On the other hand, content that is segmented properly can do wonders for website navigation and user experience. In this video guide, the stark differences between the two scenarios are reviewed by OpenView Labs.
The fundamental motivation behind website content segmentation should be to improve company reach. Not only that, but with proper content segmentation, you’ll be able to more accurately target your audience. Bland content layout is the surest way to lose traffic and disengage your audience. But as this video indicates, it’s not impossible to address your website-related troubles. For more on perfecting your website content segmentation, watch the video from OpenView Labs.
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Like the video? Check out OpenView’s companion report, “Website Content Segmentation: Five Best Practices to Set You Apart from Your Competition.”