Attract Customers by Being Relevant

Running a business based on inside sales consulting, Trish Bertuzzi, president and chief strategist for The Bridge Group, spends plenty of times talking to clients about strategies to connect with prospects. Being personal, emotional and relevant are all preaching points for Bertuzzi when it comes to teaching her clients how to start a rewarding conversation. And these three factors, she says, are thoroughly handled by InsideView. For this reason, she recommends InsideView to her own clients.

Having information about your prospects is the secret. When you’re reaching out to a prospect, “it’s about them,” says Bertuzzi. You need to be able to have access to information that will give you a clearer picture of your potential customers. Without this tool, you will be irrelevant to them.

Bertuzzi uses InsideView in her own business, and no amount of lofty praise can usurp that sort of recommendation.

CA
Contributing Author

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