The Dangers of Under-Spending on SaaS Marketing

Every company, no matter how large, needs to decide how much to invest in marketing.

This decision is especially important for SaaS-based companies, explains managing partner at SaaS Marketing Strategy Advisors Peter Cohen. The verdict? SaaS companies shouldn’t be afraid to open their wallets when it comes to funding their marketing strategies. As Cohen says, there’s no point in building a Ferrari and leaving it in your garage.

For more on the dangers of under-spending on marketing for SaaS, watch the full video from OpenView Labs.