Customer Success
Customer Success
Acquiring Customers Is Good Business, but So Is Keeping Them Happy
During the expansion stage, so much of building a business focuses on acquiring customers. In order to expand, after all,…
by Daniel KilleenCustomer Success
Why Aren’t You Measuring Your Marketing ROI? The Top 5 Excuses
Only 50% of marketers formally analyze metrics to judge ROI. Why’s that? Because they’ve developed 5 Great Excuses. Here are…
by Brennon SlatteryCustomer Success
A Lecture from Amazon’s Mark Onetta on Customer Service
Amazon has been at the forefront of customer service for much of its existence. It has built a reputation based…
by Contributing AuthorCustomer Success
Know the Difference Between Needs and Wants in Sales Negotiations
When you’re deep in a sales negotiation, you need to know the difference between what your customer needs and what…
by Brennon SlatteryCustomer Success
Startup Hiring: Hunters, Farmers, and Where to Place Them
So your startup has found a huge handful of great candidates … how do you know whether they ought to…
by Brennon SlatteryCustomer Success
How to Craft Your Target Personas
This is a part of a series that was created to help you get the practice of outbound prospecting built…
by OpenViewCustomer Success
Even as a Metaphor, Sales and Baseball don’t Overlap
Unlike baseball, in sales, nothing is guaranteed. When you’re a baseball player, if you can manage to perform, you’re guaranteed…
by Contributing AuthorCustomer Success
Why Your Customers want Conversations, not Campaigns
A marketing strategy that is focused on delivering an overarching message to an expansive marketing segment will undoubtedly miss its…
by Contributing AuthorCustomer Success
Reducing Overall Costs by Using Inside Sales Teams
Combining inside sales with a complex sales process seems daunting – but it’s quite doable. Even some professionals may lack…
by Contributing Author