Customer Success
Customer Success
Know when You Need Outside Help for User Research
Having insights about your users is paramount to the viability of a product. After all, you wouldn’t create dog food…
by Contributing AuthorCustomer Success
Learn how to Appease the Gatekeeper
The first issue with the gatekeeper – or the person the separates you from a decision-maker and a potential sale…
by Contributing AuthorCustomer Success
Ditch the ‘Hit or Miss’ Start-Up Mentality
Important customer development tips. To sell products/services, you must learn to think about markets and customers in a disciplined way,…
by vickilynnCustomer Success
Embrace Competition to Define Brand
A good rivalry will compel, endure and validate your corporate existence. It is sort of like the “any press is…
by vickilynnCustomer Success
Go for Marketing Gold like Gilt.com
Smart social marketing techniques earned Gilt.com an estimated $400 million in luxury product sales this year. Customers love Gilt.com, partially…
by vickilynnCustomer Success
The Differences Between Sales Representatives
Knowing the differences between your sales representatives can lead to increased efficiency, customer acquisitions and renewal rates. For each type…
by Contributing AuthorCustomer Success
Five Sources of Competitive Advantage
Creating a competitive advantage is in the best interest of any company. But how is this coveted mark reached? And…
by Contributing AuthorCustomer Success
Give Dated Brand Glossaries the Boot
Reasons to update your brand glossary today. Old-fashioned brand glossaries are passé because most are written from an ad agency…
by vickilynnCustomer Success
Strong Brands Breed Restful Nights
A strong brand and stellar brand management deliver value and reduce risk for customers, employees, shareholders, and the public. Brian…
by vickilynn