Market Research
Market Research
4 Rules for Big Data Strategy
Considering a big data push? Read these four rules for crafting your big data strategy so that it has the greatest positive impact on your business.
by mkolodziejMarket Research
B2B Buyer Persona: Understanding How to Think About B2B Buyers
Last week, I shared a post explaining what a buyer persona framework is and its purpose in a B2B sales environment.…
by Brandon HickieMarket Research
Compelling Value Proposition: Your Foundation for Success
A compelling value proposition serves as the foundation for any successful startup. Be sure you define yours around three key elements.
by mkolodziej
Market Research
Target Your Messaging to Appeal to Your Buyer Personas
Know the buyer personas of your target market and set your sales and marketing teams up for greater success.
by mkolodziejMarket Research
Buyer Persona Framework: What Is Its Purpose in a B2B Environment?
Editor’s note: this blog post is the first of a three-part series on utilizing buyer persona frameworks in a B2B…
by Brandon HickieMarket Research
Business Growth Strategy: Are You Suffering from Short-Term-Itis?
Consider one investor's take on business growth strategy: focus on the long-term vision, not short-term goals.
by mkolodziejMarket Research
7 Innovation Strategies to Bring Your Idea to Market Successfully
Read seven innovation strategies designed to help you bring your idea to market in a way that produces big returns.
by mkolodziejMarket Research
Inbound Marketing and Sales Alignment: Lessons from HubSpot
HubSpot's SVP of Sales and Services Mark Roberge discusses the importance of inbound marketing and sales alignment and how companies can make the customer's buying process a more seamless experience.
by OpenViewMarket Research
Expect the Unexpected: Competitive Strategy for all Environments
Stay ahead of the game by tailoring your competitive strategy to prepare for all environments - even if your industry seems as steady as clockwork.
by mkolodziej