Market Research
Market Research
Opening New Frontiers of Analysis with a Data Scientist
You have the data, but does your business need a data scientist to take full advantage of the metrics?
by mkolodziejMarket Research
5 Big Data Myths Debunked
With all the buzz Big Data is receiving, for many it still remains shrouded in mystery. Shine the light on five Big Data myths debunked.
by Contributing AuthorMarket Research
Go Big or Go Home: The Challenges and Opportunities of Big Data
Big data is a big topic right now. What are the challenges your company should be addressing in order to fully leverage big data to your advantage?
by Contributing AuthorMarket Research
In a League of Your Own: 3 Ways to Differentiate from the Competition
You may have started your business by filling a void, but sooner or later you're going to face competition and will have to differentiate yourself.
by Contributing AuthorMarket Research
Bashing The Competition!
Going negative on the competition is a losing strategy. You need to keep the focus on what you do well and differently -- and what that means for customers.
by Dave BrockMarket Research
Is Nike’s #MakeItCount the Greatest Branding Video Ever?
Nike's #MakeItCount campaign is a terrific example of how branding can highlight the connection between your customers’ goals and aspirations and your own.
by Contributing AuthorMarket Research
Don’t Blame Marketing When Your Product Stinks
How can you tell that marketers are judged too harshly for product-related failures? The average life expectancy of a Chief…
by Contributing AuthorMarket Research
Put Your Product Above the Rest
In a post for Off the Record, John Eades explains how to differentiate your product. Eades says that because more…
by Contributing AuthorMarket Research
Become King of Your Market with these 9 Tips
Every company vies to attain market leadership, but only a select few ever find themselves on top. To become part of…
by Contributing AuthorMarket Research
15 Brand Awareness Survey Invitation Tips
Consumers are notoriously leery of surveys, which is why you need to make sure your brand awareness survey invitation instills trust, communicates what is expected of respondents, and offers a compelling reward. Follow these tips to increase participation in your survey.
by Brandon Hickie