Market Research
Market Research
Insider Tips for HubSpot’s New Market Grader
On the day HubSpot launched its latest Marketing Grader tool, Hubspot product manager Karen Rubin shared the detailed design and…
by Josh ZywienMarket Research
Struggling to Define Your Buyer Profile? Follow These 5 Easy Steps
Most marketers understand that the days of producing a singular message and communicating it to the masses – hoping your target customer sees it – are long gone.
by Josh ZywienMarket Research
The Ever-Changing B2B Buyer Model
In a recent post for The Digital Buyer Persona, Tony Zambito looks at the changing face of buyer decision models in B2B and examines how sales and marketing teams can change their methodology to adapt.
by Contributing Author
Market Research
Market Segmentation is HARD — How to Make It Work
While developing your target segments is critical for early and expansion stage businesses, the challenges of doing so can trip more than a few young companies up.
by Tien-Anh NguyenMarket Research
Why Being Thankful is Just Good Business
In an insightful post for Fast Company, Howie Jacobson explains why being thankful isn’t and expressing gratitude isn’t just good…
by Contributing AuthorMarket Research
Does Your Brand Have a Key Identifier?
The most recognizable brands typically have an identifying characteristic that was a vital cog in their rise and continued success.…
by Contributing AuthorMarket Research
Market Segmentation: Addressing Key Strategy Points
Obviously, a product won’t sell well if it’s being marketed to a disinterested customer segment. The practice of market segmentation,…
by Contributing AuthorMarket Research
Are Taglines a Dying Marketing Strategy?
In a recent post on his B2B Marketing Blog, Chris Koch says that taglines are a dead marketing strategy, or…
by Contributing AuthorMarket Research
In Project Management, the Customer Is NOT Always Right
The old adage of “the customer is always right” has been drilled into the brains of businesses for what seems…
by Contributing Author