Market Research
Market Research
Achieving Market Clarity Should Be Your Company’s #1 Priority
Do you really understand your target market? Learn how to conduct an honest assessment and set your company on a course to achieve true market clarity.
by Scott MaxwellMarket Research
Is a Lack of Focus Dooming Your Go-to-Market Strategy?
In this second post in a series on go-to-market strategy, OpenView Senior Managing Director and Founder Scott Maxwell explains how an aimless go-to-market strategy design can lead your company into product disaster.
by Scott Maxwell Market Research
Is Your Go-to-Market Strategy Built Around Focus or Luck?
In the first post in a multi-part series about go-to-market strategy, OpenView founder and Senior Managing Director Scott Maxwell explores two go-to-market approaches, and explains why one is much better at helping expansion-stage software companies create truly sustainable, scalable growth.
by Scott Maxwell Market Research
Penguin 2.0 Reflection: Google Getting Back to Its Academic Ways
My thoughts on where Google’s search algorithm strategy is headed post Penguin 2.0, and tips for how you can stay ahead of the curve.
by Brandon HickieMarket Research
Get to the Top of the Startup Pyramid by Achieving Product Market Fit
Like a house, your business is only as sturdy as the foundation, which is why achieving product market fit is crucial to success.
by jminton Market Research
B2B Market Research Recruitment Difficulty: Try Zintro.com
If you are looking for interview subjects for your next B2B market research project you might consider Zintro.com. This quick overview explains how it works and what factors will determine whether it is the right tool for you.
by Brandon HickieMarket Research
Buyer Personas: The Key to Targeting Your Content Marketing for Real Results
Find out why developing buyer personas is the first step to creating truly targeted content that connects with your customers and addresses their specific needs.
by Brandon HickieMarket Research
Achieving Product Market Fit: Let Your Users Be Your Guide
WP Engine and SmartBear founder Jason Cohen discusses the bare necessities of software success: intuition, testing, validation, and iteration — all based on frequent interaction with your users.
by Jason Cohen Market Research
6 Tactics for Recruiting Research Participants
Recruiting research participants for B2B market segmentation and buyer research isn't always easy, but six tactics can help.
by Brandon Hickie