Marketing
Marketing
How Facebook’s Instagram Acquisition Impacts Your Company
It’s the deal of the year, and the acquisition of Instagram by Facebook provides a takeaway for you and your company, as well.
by Contributing AuthorMarketing
Why Marketing Automation Doesn’t Work (and What You Should Be Doing Instead)
Sharon Drew Morgen shares her insight into how marketing automation can be made far more efficient by adopting a sales model that helps buyers navigate through their off-line change management issues.
by Josh ZywienMarketing
Stop the Press Release! 4 Alternatives to Try Now
When it comes to making waves via major announcements, the press release may be dead in the water. Here are four innovative alternatives to help you create a bigger splash.
by Contributing Author
Marketing
Contact Management: 8 Tips for Developing a Contact Coding System
Categorization is crucial for your company’s customer support operations. Here are 8 tips for developing an effective contact coding system.
by Brandon HickieMarketing
3 Signs that Your B2B Content Marketing Is Screwed Up
If your investment in B2B content marketing hasn’t paid off yet, it may be because you’re screwing it up. You…
by Contributing AuthorMarketing
Infographic: Are You Ready to Launch a Lead Generation Team?
It's no secret that building an outbound lead generation team is no easy feat, yet it's a fact that expanison-stage companies often overlook. Check out this infographic to find out what it takes and to see if you're really ready.
by OpenViewMarketing
Infographic: The Proliferation of Content Marketing
It’s no secret — content marketing blowing up. What’s responsible for its meteoric rise? An infographic by BlueGlass Interactive explains why marketers believe it’s…
by Contributing AuthorMarketing
Authentic Online Engagement Means Getting Real with Customers
The only way to truly engage with customers online is through authentic interactions. Savvy online customers can smell a phony from miles…
by Contributing AuthorMarketing
Are Infographics for You? Five Questions to Ask First
Before jumping on the infographics bandwagon, consider whether or not such a move is actually wise for your business. The…
by Contributing Author