Marketing
Marketing
Business Taglines: Where Tech Startups Go Wrong
Experienced marketers know that writing catchy business taglines or slogans is an important component of their marketing plan and product…
by Tien-Anh NguyenMarketing
Labcast: Sales and Marketing — the HubSpot Way
It’s hardly earth-shattering to say that better marketing leads to better sales. But in today’s online business, there’s no denying…
by Brendan CournoyerMarketing
How Segment Focus Can Increase Revenue Growth
Over the last couple of years I have watched two of our portfolio companies shift the majority of their focus…
by Firas RaoufMarketing
Perfecting the Art of Guest Content
As I’ve written in the past, influencer marketing is all about marketing to, with, and through your target audience’s key influencers. Of…
by Amanda MaksymiwMarketing
How Content Marketing Affects the Sales Process
Consider how the sales process has changed for companies over the years. One of the most notable changes is that…
by Contributing AuthorMarketing
Labcast: Social Media ROI and What Really Matters
Tom Johansmeyer, Group Marketing Director with The Cross Border Group, calls in to talk about some of the ways organizations…
by Brendan Cournoyer
Marketing
A Video Review of the Book ‘Content Rules’
Looking for a book that dissects content marketing strategy, in-depth? Not long ago, content extraordinaires Ann Handley and C.C. Chapman teamed up…
by Contributing Author Marketing
Online Branding: Ignoring YouTube Is Not an Option
Back when I was an assistant editor fresh out of college, I worked for an online publishing company that was…
by Brendan CournoyerMarketing
Five Ideas for Brand Marketing with Google+
Although the experience for businesses hasn’t been fully developed on Google+, a slew of business-focused features are expected to be…
by Contributing Author