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Marketing

Marketing

Keyword Research: Working with the Project Sponsor

Here is an outline of a quick start guide for keyword researchers, with details on the first point: working with the project sponsor.

by Tien-Anh Nguyen

Marketing

The Best SEO Technique That’s Not Really SEO

These days, search engine optimization has turned into a wildly complicated practice with significant focus placed on “advanced” tricks and…

by Brendan Cournoyer

Marketing

Are we becoming social media snobs?

There’s no fighting it; social media isn’t going away. Not only is it a critical component of any successful content…

by Brendan Cournoyer

Marketing

e-Rewards acquires Conversition: A Marriage of Social Media and Market Research

Last week, e-Rewards acquired social media market research agency Conversition. Conversition applies scientific principles to the collection and analysis of…

by Faria Rahman

Marketing

B2B Social Media: No time to tweet it? dlvr.it!

Don’t have time to promote your content effectively via social media? Fear not, I have a great solution for you!…

by Corey O'Loughlin

Marketing

A Crash Course on Pay-Per-Click Search Marketing

If everybody jumped off of a bridge, would you do it, too? For marketers that aren’t using Google’s pay-per-click search…

by Contributing Author

Marketing

Why Should You Blog?

Not every person is capable of blogging well. But for those that do have the skills and qualifications, it’s an…

by Contributing Author

Marketing

Delivering Your Final Keywords

Besides the project kick-off meeting, the final delivery of the keywords (i.e., the output) is the single most important meeting, so be well prepared.

by Tien-Anh Nguyen

Marketing

Unify Your Team on Social Media Policies

One tweet can badly damage the reputation of a company. But this usually happens when an agent goes rogue, taking…

by Contributing Author

Marketing

Content Marketing for CEOs: Three Questions to Answer

What does that mean — content marketing? Simply put, content marketing means that instead of buying attention through advertising (i.e.…

by Joe Pulizzi

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