By some estimates, more than 90 percent of new products ultimately fail. That’s an alarming number, but it’s not altogether...
by Faria Rahman
I recently read a blog on Nielsen Wire, which discussed Nielsen’s recommendations from their research, which tracked 600 product launches...
by Faria Rahman
In the last few months, I have seen (and listened to) a lot of LivingSocial commercials – on TV, on...
by Faria Rahman
In today’s world of endless data and frequently changing consumer sentiment, it’s become increasingly difficult to manage brand health. [caption...
by Faria Rahman
I recently read a blog by Don Dodge, a Developer Advocate at Google, on what he calls “MeCommerce” and I...
by Faria Rahman
For expansion stage technology companies that operate in very specific, sometimes unique markets, targeting the right group of online influencers...
by Faria Rahman
Social media has become an important component of a company’s online marketing strategy. Most companies today have a Facebook, Twitter...
by Faria Rahman
In today’s world of numerous data and changing consumer sentiment, it’s become increasingly difficult to manage brand health and devise...
by Faria Rahman
No matter the type or goal of your market research, there’s one absolute necessity to make it successful: good data....
by Faria Rahman