Faria Rahman
Faria Rahman
Co-Founder
Product
Three Key Steps to a Successful Product Launch
By some estimates, more than 90 percent of new products ultimately fail. That’s an alarming number, but it’s not altogether...
by Faria Rahman
Startup Strategy
Product Strategy: Steps to a successful product (Part I)
I recently read a blog on Nielsen Wire, which discussed Nielsen’s recommendations from their research, which tracked 600 product launches...
by Faria Rahman
Startup Strategy
Living Social’s Success Strategy – What Can We Learn From It?
In the last few months, I have seen (and listened to) a lot of LivingSocial commercials – on TV, on...
by Faria Rahman
Customer Success
The Top Four Brand Health Metrics to Track
In today’s world of endless data and frequently changing consumer sentiment, it’s become increasingly difficult to manage brand health. [caption...
by Faria Rahman
Startup Strategy
Marketing Strategy: Make It All About Customer Service
I recently read a blog by Don Dodge, a Developer Advocate at Google, on what he calls “MeCommerce” and I...
by Faria Rahman
Marketing
Targeting the Right Group of Influencers at the Expansion Stage
For expansion stage technology companies that operate in very specific, sometimes unique markets, targeting the right group of online influencers...
by Faria Rahman
Startup Strategy
Factors to Consider When Determining Brand Health
In today’s world of numerous data and changing consumer sentiment, it’s become increasingly difficult to manage brand health and devise...
by Faria Rahman
Customer Success
When Do Phone Interviews Make Sense for Market Research?
No matter the type or goal of your market research, there’s one absolute necessity to make it successful: good data....
by Faria Rahman