Tech Trends
e-Rewards acquires Conversition: A Marriage of Social Media and Market Research
Last week, e-Rewards acquired social media market research agency Conversition. Conversition applies scientific principles to the collection and analysis of...
by Faria Rahman
Startup Strategy
Influence marketing: Why is it important to target a small group of online influencers?
An important component of an expansion stage company’s online marketing strategy has to do with targeting the right group of...
by Faria Rahman
Startup Strategy
What can we learn from Intel’s marketing strategy?
At a recent Forrester Marketing Forum in San Francisco, Intel VP and CMO Deborah Conrad shared how Intel changed its...
by Faria Rahman
Product
How to be Successful in the “Suicide Cell”
Most product managers at expansion stage software companies are aware of the Ansoff Matrix (also known as the Product-Market Growth...
by Faria Rahman
Startup Strategy
Product positioning: What can startups learn from Salesforce.com's Chatter?
Most startups don’t spend too much time thinking about product positioning. It’s a crucial part of product marketing and has...
by Faria Rahman
Startup Strategy
Marketing Strategy: Five Ways to Lose Your Prospects
You are losing current customers; you are reaching out to prospects, but they seem uninterested in your product or service....
by Faria Rahman
Customer Success
6 Great Survey Tools and Poll Apps for Startups
Startup and expansion stage technology companies would love to have the market research power of some of their industries' behemoths,...
by Faria Rahman