Last week, e-Rewards acquired social media market research agency Conversition. Conversition applies scientific principles to the collection and analysis of...
by Faria Rahman
An important component of an expansion stage company’s online marketing strategy has to do with targeting the right group of...
by Faria Rahman
At a recent Forrester Marketing Forum in San Francisco, Intel VP and CMO Deborah Conrad shared how Intel changed its...
by Faria Rahman
Most product managers at expansion stage software companies are aware of the Ansoff Matrix (also known as the Product-Market Growth...
by Faria Rahman
Last week I wrote about group buying services like Groupon, BuyWithMe and LivingSocial for small businesses and about some common...
by Faria Rahman
With social media success stories gaining popularity, group-buying, location-based services, SEO, blogging and others have become part of a small...
by Faria Rahman
Most startups don’t spend too much time thinking about product positioning. It’s a crucial part of product marketing and has...
by Faria Rahman
You are losing current customers; you are reaching out to prospects, but they seem uninterested in your product or service....
by Faria Rahman
Startup and expansion stage technology companies would love to have the market research power of some of their industries' behemoths,...
by Faria Rahman