Startup Strategy
3 Great Customer Feedback Tools for Small Businesses
Customer feedback is an integral part of small business success. Your customers use your product or service regularly and are...
by Faria Rahman
Startup Strategy
6 Great Survey Tools and Poll Apps for Startups
Let’s say you don’t have the time or the money for a full fledged market research project, but you would...
by Faria Rahman
Startup Strategy
Marketing Strategy: Why are buyer perceptions so important?
Understanding your customers is essential to both your marketing and sales strategies, because by listening to your customers you will...
by Faria Rahman
HR & People
Why Does the Employee’s Voice Matter So Much?
Walmart founder Sam Walton was famous for valuing the ideas of each of his employees -- from baggers and clerks...
by Faria Rahman
Startup Strategy
What is crowdsourcing? Why should you use crowdsourced research?
Crowdsourcing is a blend of two words: “crowd” and “outsourcing”. It was first coined by Jeff Howe in his 2006...
by Faria Rahman
Customer Success
How to Improve Your Survey Design
When companies decide to devise a new marketing strategy, redesign a sales process, introduce a new product to the market,...
by Faria Rahman
Startup Strategy
Why does the voice of the employee matter so much?
As a customer service manager of a start-up or an expansion stage software company, do you ever reach out to...
by Faria Rahman
Startup Strategy
Does your workforce need an introverted leader: Part II
In my last post I talked about a study that displayed the benefit for extroverted followers to work with introverted...
by Faria Rahman