Adding to last week’s blog, as it relates to a company's offline or online marketing strategy, here are some more...
by Faria Rahman
Market research is an important component of any small SAAS company’s marketing strategy success and competitive positioning. The research might...
by Faria Rahman
Currently there’s a lot of talk about Barnes and Nobles’ new full color Nook. It is directly competing with Amazon’s...
by Faria Rahman
One of the business growth strategies for creating competitive advantage through product positioning is to make sure you hire the...
by Faria Rahman
Last week, I wrote about competing against free software, and this week I will share with you a few strategies...
by Faria Rahman
This is a continuation of my blog from last week. Last week I wrote about the different ways of differentiating your...
by Faria Rahman
While doing market research for one of our portfolio company target segments last week, I found that the biggest barrier...
by Faria Rahman
Today I am going to write about fear’s role in competitive positioning and influence marketing. This is an important part...
by Faria Rahman
I recently read a blog about simplifying the design of tech products and how to increase technology complexity without frustrating...
by Faria Rahman