Marketing
Marketing
4 Ways to Screw Up Your Social Media Marketing Strategy
There is no doubt that B2B social media participation is growing at a rapid rate. In fact, according to a…
by Corey O'LoughlinMarketing
Finalizing the Prioritization Scheme for Keyword Generation
The prioritization scheme can be the most contentious step in the process, as it has far-reaching consequences for keyword output…
by Tien-Anh NguyenMarketing
4 Tips on Managing the Influencer Program
This is a part of a series that was created to help you define build the practice of influencer marketing…
by Amanda MaksymiwMarketing
The Advertorial Definition, Redefined for Content Marketing
Content marketing goes by many names. There’s custom publishing, branded editorial, customer media and a host of others (Joe Pulizzi…
by Brendan CournoyerMarketing
New Report Identifies LinkedIn as Social Media Top Dog
A survey of 577 marketing professionals has revealed that LinkedIn is the preferred choice for B2B lead generation, with other…
by Contributing AuthorMarketing
How to Finalize the Project Execution Plan
As the keyword generation project sponsor, it is your responsibility to work with the keyword researcher to develop a detailed execution plan, ensure that the plan proceeds as expected, and resolve any issues along the way...
by Tien-Anh NguyenMarketing
Crowdsourced: The Chief Content Officer’s Job Description
If you’re a non-media company—or just a non-traditional one—it’s hard to scour the Web in search of the perfect job…
by Brennon SlatteryMarketing
How to Train Your Influencer Relations Specialist
This is a part of a series that was created to help you define build the practice of influencer marketing…
by Amanda MaksymiwMarketing
Content Marketing and Small Business Success are Inseparable
How intertwined is content marketing with small business success? Presently, there is no separating the two. They’ve evolved together and…
by Contributing Author