Marketing
Marketing
Why Word of Mouth is the Ultimate Customer Loyalty Test
When you have a high-quality product, customers recognize this and share with others. Good news, like bad news, spreads…
by Contributing AuthorMarketing
Online Marketing Strategy in the Face of Google and Facebook’s Growing Rivalry
This week, I will take a break from my series of posts on Product Strategy and Product Management Process to…
by Tien-Anh NguyenMarketing
What is content marketing?
Do you meet your customers on your own terms? It is not about interruption marketing anymore. Content marketing is the…
by Amanda MaksymiwMarketing
7 Steps for Creating a SOW for Your Freelancers
This is a part of a series that was created to help you create case studies for your company.…
by OpenViewMarketing
The Score on Scoring Leads
Automated marketing’s effectiveness is susceptible to questioning. And rightly so, asserts the author of this post. She contends that automation…
by Contributing AuthorMarketing
Lessons Learned from a Major Industry Event
At BizTechDay 2010, there were many lessons to learn about the industry. Initially formed from humble beginnings, the conference spawned…
by Contributing AuthorMarketing
Create, Curate, Consume — And Own Social Media
You can’t accuse Brian Solis of never having enough to say, and his post about The Three C’s of Social…
by Brennon Slattery
Marketing
How to Choose a Blogging Platform
With so many blogging platforms available, it is easy to get confused about which tool you should use for your corporate blog.
by OpenViewMarketing
Add Structure to Stuck Social Media Campaigns
Each day, social media is gaining momentum and support through adoption. Whether you’re looking to get on board or thinking…
by Contributing Author