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Marketing

Marketing

Engage with a Content Makeover

More than a dozen ways to make your content more engaging. The Content Marketing Institute (CMI) recently asked its blog…

by vickilynn

Marketing

Tips to Budget for Video Content

How much does it cost to add video to marketing content? Video makes content come to life. However, cost is…

by vickilynn

Marketing

How to Feed Your Networks

Social networks require care and feeding. Most companies have set up social network pages, and with any luck a network…

by vickilynn

Marketing

Buyer Personas Versus User Personas, Part 7

What exactly are the differences between buyer and user personas? At a Market Segmentation Forum hosted by OpenView Partners, Luke…

by Tien-Anh Nguyen

Marketing

Should You Shed that Superficial Mission Statement?

A mission statement is like an opinion: everybody has one.   But quantifying the benefit of a mission statement is…

by Contributing Author

Marketing

Advertising Models under the Microscope

Choose the right business model with tips from former Uproar marketer, Sean Ellis. Long before you launch, start-ups must decide…

by vickilynn

Marketing

How to Set Goals for your Blogging Program

Metrics are extremely helpful for accurately setting measurable goals of the effort as well as helping to track performance and gain insights that will help you improve your blogging efforts.

by OpenView

Marketing

Tweet to Meet More Followers

A collection of tips to help you get more followers on Twitter. It you are on Twitter, then you understand…

by vickilynn

Marketing

Twitter for Investor Relations

Social media can dramatically improve investor relationships. Everyone knows that social media is the perfect place to reach out to…

by vickilynn

Marketing

Podcasting 101: Business Benefits and Best Practices for an Expansion Stage Company

The internet, social media, and various other emerging technologies have provided marketers new tools that can be extremely beneficial and…

by Corey O'Loughlin

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