Marketing
Marketing
The State of SaaS Marketing [Infographic]
Infographic by Rachel Worthman. Over the past several months, OpenView has surveyed more than 500 SaaS leaders to evaluate how they…
by Ashley Murphy Marketing
Product Led Growth: How to Build Marketing into Your Product
A valid concern of any early stage founder is when and how much to spend on sales and marketing. In…
by Laura Dambrosio Marketing
Managing Product Launch Readiness: A Checklist to Help You Prepare
Dear CEOs, You’re doing it all wrong. You can’t push your development team to work one whole year on a…
by Daniel Glickman Marketing
The Secret to Sales & Marketing Alignment? Customer Focus.
Editor’s Note: This article first appeared on Inc. here. Most consumers don’t know the difference between sales and marketing and don’t care,…
by Scott Maxwell Marketing
Peek inside HubSpot’s Multi-million Dollar SaaS Growth Strategy
Editor’s Note: This article first appeared on Medium here. If you’re in SaaS, you can’t help but hear about HubSpot’s massive growth.…
by Chris Von Wilpert Marketing
Category of One: Becoming the Beyoncé of Your Space
With hundreds of thousands of startups launched every year, the business landscape is undoubtedly competitive. And, if you work for…
by Ashley Murphy Marketing
Why You Should Sell to Users, Not Buyers: A Product Led Approach to Marketing
Editor’s Note: This article is an excerpt of OpenView’s PLG Playbook. Download the eBook here. If you’re deploying a product led…
by Ashley Murphy Marketing
Getting Started with Lead Segmentation: A Framework to Get You Up & Running in One Day
Is your business scaling so quickly your team can’t handle lead volume? There are certainly worse problems to have, but…
by Ashley Murphy Marketing
The Stinky Cow Principle: How to Tell Stories that Make People Trust You
Editor’s Note: This article first appeared on Medium here. Details—even the gory ones—make you more likable. Last week I led a…
by Andy Raskin