Marketing
Marketing
Great Product Marketing Requires a Great Product
Before even thinking of moving on to product marketing, make sure you’ve got a premier product.
by jmintonMarketing
Encourage Everyone to Share Your Stolen Content
Stolen content could end up being the best thing that ever happened to you.
by jmintonMarketing
Field Marketing: Your Secret Weapon to Fuel Enterprise Sales (Webinar)
More and more companies are turning to field marketing to provide sales with more targeted, personalized support. Learn how you can, too.
by Teresa Becker
Marketing
B2B Oscars: Nominees for the Best Marketing Videos of 2014
It's award season, and to celebrate we're hosting our 3rd annual B2B Oscars, where you choose the best marketing, recruiting, and product videos of the year.
by Jonathan CroweMarketing
Why You Need to Choose One (And Only One) Content Channel
Want to do more? Start by doing less. Focus your efforts on one content channel and watch your brand take off.
by jmintonMarketing
Hiring Top Talent Should be a Full Blown Marketing Initiative
If you don’t create an incredibly enticing opportunity you’ll never have any success hiring top talent.
by jmintonMarketing
Alive & Kicking: New Data Confirms Email Marketing is Not Dead
The power of email marketing to any B2B strategy cannot be understated. Email has enjoyed over 20 years as a communication medium and is still alive and kicking — driving value for both B2B and B2C marketers.
by Kyle LacyMarketing
Essential References for High-Quality Content
In order to ensure you have high-quality content, look to these style guides for inspiration.
by jmintonMarketing
Useful Marketing: Put Your Side Projects to Work
By introducing actual value for your customers, you can turn side projects into useful marketing tactics.
by jmintonMarketing
The Neglected Audience B2B Marketers Should Be Targeting
While B2B marketers should craft messaging for the specific audience their software is designed to help, Continuum Senior VP and CMO Jeanne Hopkins says it’s important not to neglect another group that plays a key role in buying decisions.
by Jeanne Hopkins