Marketing
Marketing
Why Your Customers are the Key to Revenue Growth
VP of Marketing at Influitive Jim Williams explains how advocate marketing can help you build a movement — not just a company — with your best customers.
by Jim Williams
Marketing
Webinar: Growing Your Business via Social Branding and Influence
Traditional marketing tactics are dead. In today’s marketing landscape, it’s more important than ever to leverage influencers. But where do…
by ispada Marketing
7 Things to Never Say to a Social Media Manager
I get it all the time. When anyone asks what I do, I explain that I manage all the social…
by Morgan Burke Marketing
Has Your Company Found Its Brand/Advocate Fit?
Everyone talks about achieving product/market fit, but what about achieving brand/advocate fit? After all, developing a passionate base of customer evangelists is one of the most powerful things a growing company can do.
by Dan Rodrigues Marketing
4 Tips for Tapping Into B2B Buyer Emotions
Did you know that for B2B buyers, personal value actually has 2x the impact of business value? Corporate Executive Board's Karl Schmidt shares four ways to adapt your marketing accordingly by pushing the right emotional buttons.
by Karl Schmidt Marketing
Moving Users from Freemium to Premium
Letting users get a free taste of your product can be an effective tool, but you need to understand exactly how to convert them from freemium to premium.
by jminton Marketing
Solidarity or Self-Promotion? 3 Tips for More Authentic Cause Marketing
Cause marketing can end up being counter productive if the brand stands out over the cause. TUGG Executive Director David Brown shares three tips that can help companies avoid falling into that trap.
by David Brown Marketing
Great Marketers Are Great Skeptics: 3 Assumptions You Need to Stop Making Now
You know what they say about assumptions. I’ve been guilty of making my own marketing assumptions once or twice in…
by Morgan Burke Marketing
The Very First Thing New Marketing Hires Should Do
What's the very best way to introduce new marketing hires to your product and customers? HubSpot Product Marketing Director Rick Burnes shares his team's secret.
by Rick Burnes