Marketing
Marketing
Segmenting Your Marketing Content: How To Determine What Will Resonate with Who
If you're selling a B2B solution, chances are you're dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company's personas and their needs.
by Christy Weymouth Marketing
Cement Your Social Media Measurement With These 5 Tips
The activity surrounding your various online efforts doesn’t have to be nebulous; effective social media measurement is actually an attainable goal.
by jminton Marketing
Email Subject Line Testing: What Works and What Doesn’t
Compelling results from a year long email subject line testing experiment run by LogMyCalls.
by jminton Marketing
Unleash the Benefits of Emotional B2B Marketing
Your pitch doesn’t have to be unaffecting just because you’re not dealing with consumers. Emotional B2B marketing can open up a new world of possibilities.
by jminton Marketing
4 Keys to Building an Agile Content Marketing Team
Developing an in-house content marketing function doesn't have to break the bank. You might be surprised at how much you can accomplish with the right structure and processes in place.
by Jonathan Crowe Marketing
Rethinking Post-Hummingbird SEO with Rand Fishkin
Google has changed their data, so you need to change the way you strategize your post-Hummingbird SEO.
by jminton Marketing
Webinar: Building Blocks: The Essentials of Community Building
Looking to gain a passionate following and build a lasting competitive advantage? Mackenzie Fogelson shares the basic keys you need to develop an engaged community of advocates who truly care about your brand.
by Mackenzie Fogelson Marketing
The 2014 B2B Oscars: Call For Nominations
With award season upon us, it's almost time for OpenView's 2nd Annual B2B Oscars. Before we honor this year's most compelling B2B marketing videos, we need your help. Which videos impressed you the most this year?
by Jonathan Crowe Marketing
How Omni-Channel Marketing Will Evolve in 2014 (and Why It’s Time for You to Embrace It)
Balihoo CEO Pete Gombert explains how the evolution of Big Data will have a major impact on the maturity and widespread adoption of omni-channel marketing in 2014.
by Pete Gombert