Marketing
Marketing
How to Build Effective Landing Pages in 5 Steps
They can be incredibly effective, but only if properly executed, which is why you need to learn how to build effective landing pages that reflect the stage of your market.
by jminton Marketing
Why One SaaS Startup is Baring It All (and Maybe You Should, Too)
For many SaaS founders, metrics like MRR, user growth, and churn are closely guarded secrets. So why is Groove founder and CEO Alex Turnbull going all-in on transparency — and why is it working?
by Alex Turnbull Marketing
You’ve Got 8 Seconds to Get My Attention With Your Content
Here’s an interesting fact: Did you know that people have shorter attention spans than goldfish? It turns out those little…
by Kevin Cain Marketing
Knowing Your Customers Takes Teamwork: 3 Roles Involved in a Buyer Research Project
Executing a buyer insights project is truly a team effort. While one person can conduct the research and analysis, turning the results into action can require buy-in and support across the entire organization.
by Tien-Anh Nguyen Marketing
B2B Buying Behavior: How To Adapt to Changing Mindsets
Access to more information than ever before is changing B2B buying behavior, meaning your marketing needs to take a proactive approach.
by April Dunford and Amrita Chandr Marketing
Search Ranking Factors 2013: A Look Inside the Algorithm
Diving into the math can be daunting, but identifying the important search ranking factors 2013 is laid out for you…
by jminton Marketing
How to Market to Your Ideal Customers
In this week's Labcast, conversion rate optimization expert Lincoln Murphy explains why learning to market to your ideal customers will take your business from mediocre to spectacular.
by Lincoln Murphy Marketing
5 Key Sales and Marketing Metrics to Track for SaaS
When scaling a SaaS company, keeping tabs — and acting on — key performance indicators is an absolute must. Intronis CEO Rick Faulk explains why that is especially true when it comes to sales and marketing, and highlights the most critical metrics to track your spending and success.
by Rick Faulk Marketing
11 Tips for Creating a Successful Content Marketing Strategy
Last week I was in Cleveland, Ohio, speaking at Content Marketing World 2013, which with 1,700 attendees is easily the…
by Kevin Cain