Marketing
Marketing
Marketing to Investors? Tips for Effective Communication with VCs (Part 1)
This series of tips and best practices will help you improve your communication with VCs to ensure your calls and meetings are efficient, strategic, and effective.
by Kim Reisman
Marketing
Exploring The Differences Between CRM, Marketing Automation, and ESP
While it’s not uncommon for one organization to use a combination of CRM, marketing automation, and e-mail service provider (ESP)…
by Luis Fernandes Marketing
Marketing in the Moment: Newsjacking Do’s & Don’ts
Marketing strategist David Meerman Scott discusses what to strive for and what to avoid when turning breaking news into marketing opportunities.
by David Meerman ScottMarketing
Agile Marketing Tactics: 3 Success Stories
These startups show you how to quickly adapt to shifts in user behaviors and desires by adopting agile marketing tactics.
by jmintonMarketing
5 Steps for Turning Smart Personal Branding into Corporate Success
Branding consultant Dorie Clark explains how standing out and becoming a thought leader can benefit both you and your company — and how doing so is easier than you think.
by Dorie Clark Marketing
5 Reasons Why Relationship Marketing is Good for Your Organization
I’ve been focusing a lot on how to plan, build and deploy relationship marketing campaigns as part of an integrated…
by Luis FernandesMarketing
Content Creation Ideas: Simple Ways to Open the Floodgates
Having a tough time coming up with content creation ideas? You can reveal countless topics with websites you already using daily.
by jmintonMarketing
Newsjacking Your Competitors: Capitalizing on Rival PR
Marketing strategist David Meerman Scott shares his favorite example of newsjacking in action, revealing how you can turn breaking news about your competitors into new possibilities for your business.
by David Meerman ScottMarketing
Beyond the Handshake: Relationship vs. Transactional Marketing
A handshake is just the beginning. The conversation shouldn't end once a new customer comes on board — unless you want to see that same customer sign with a competitor down the line. Learn the benefits of relationship marketing by looking beyond the transaction to focus on customer retention and satisfaction.
by Luis Fernandes