Marketing
Marketing
How to Create Marketing Content that Keeps Customers
B2B marketing expert Ardath Albee explains why your content marketing efforts shouldn't stop after purchase, and how writing content for customer retention involves telling a different story.
by Ardath AlbeeMarketing
3 Steps to Successful B2B Lead Generation
At it’s core, lead generation is all about building relationships. B2B marketing expert and best-selling author Brian Carroll explains the…
by Brian Carroll
Marketing
Mastering the Economic Model: Understanding the Real Cost of Customer Acquisition
For many early stage enterprise software companies, the cost of customer acquisition and service is a real, knotty problem that…
by Tien-Anh Nguyen Marketing
Marketing Benchmarks: Compare and Conquer
Read what marketing benchmarks are and how you can begin comparing your efforts with your competitors' in both a quantitative and qualitative manner.
by mkolodziejMarketing
Mobile Marketing Needs To Be A Priority: Here’s Why
Learn why you need to focus on mobile marketing and what makes a good strategy.
by mkolodziejMarketing
Content Marketers: Don’t Just Think Like a Publisher
Content marketer and strategist Rob Yoegel explains why he has a problem with being told to think like a publisher.
by Rob YoegelMarketing
Reputation Marketing Matters: Learn How to Get a Better Rep
Learn why reputation marketing is vital to every business and what you can do to improve yours.
by mkolodziejMarketing
Brand Marketing Trends for 2013: Are You Prepared?
Read 13 brand marketing trends set to make a difference in the coming year.
by mkolodziej Marketing
Quick Guide to Writing White Papers that Convert
B2B content marketing expert Stephanie Tilton provides quick and easy tips for writing white papers that make an impact in this latest how-to guide in OpenView's Content Snapshot series.
by Stephanie Tilton