Marketing Archives - Page 96 of 180

Microsoft Rebranding Lesson: A Student Does It Better

Student designer Andrew Kim’s Microsoft rebranding is exactly what the company needs for the tablet age.

How to Write White Papers that Educate, Resonate, and Motivate

White papers play an integral role in a B2B company's content marketing strategy. Here are three ways to take them from run-of-the-mill to first rate.

by Stephanie Tilton

Why Small Business Analytics Matters

Startups are joining the conversation — but not always with the right small business analytics to make the most of their marketing spend.

by mkolodziej

Don’t Just Stand There, Mobilize: 4 Keys to a Successful Mobile Strategy

You may be in a rush to develop a mobile strategy, but to make the leap successfully there are four keys you need to consider.

by Contributing Author

How to Win When You Pin: 5 Content Marketing Principles Brands Should Apply to Pinterest

Pinterest is a great platform for connecting with your audience, but remember, as with any content marketing, certain rules apply.

by Contributing Author

Labcast: Content Marketing for Lead Generation. The Secrets to Creating Content that Drives Sales

In this week's Labcast, Rex Hammock, founder and CEO of content marketing and media company Hammock, Inc., discusses the role of content marketing in lead generation, the most effective types of content to turn market targets into leads, and why content is not, in fact, king.

by Rex Hammock