Here at OpenView, we understand how important qualifying prospects is to scaling success for our portfolio companies. In this post, we’ve outlined how to screen prospects automatically using a web spider, from defining the right customers to optimizing your web spider and algorithm.
For all their strengths, machines can still fall short when it comes to analysis. Here are three things computers still can’t do.
On the whole, VCs are investing in fewer, bigger companies. What’s behind this surprising venture capital trend, and will the industry continue to swim upstream?
B2B marketing often looks like it was designed to put you to sleep, but it doesn’t have to be.
Nobody loves being an MS Excel data janitor. But if you have to be one, you might as well use an industrial mop instead of a toothbrush. Here’s how.
You certainly want to have a good working relationship with your investors, but do you really want your VC to be your pal? Some thoughts on how to approach the VC-entrepreneur relationship.
Learn how to determine your ideal startup team ratio to hire the perfect mix of product managers, ux designers, and engineers.
The IT channel is changing. Fast. Learn how to distinguish between Managed Service Providers (MSPs) and Value-Added Resellers (VARs) and determine which resellers offer the best opportunity for your Saas company.
Instructure struck viral marketing gold with their Walking Dead MOOC, and B2B marketers can all learn something from the campaign’s success.