Startup Strategy
Attacking Competitor Segmentation Blind Spots
Here at OpenView Labs, we’re big fans of segmentation. I won’t go too far into how or why we think...
by Nick Petri
Startup Strategy
Abusing Market Power: Are Your Big Competitors Rigging the Game?

Apple isn’t the first tech company to take advantage of its market power. Here’s how to identify and respond to anti-competitive behavior.

by Nick Petri
HR & Leadership
3 Ways the U.S. Can Nurture Entrepreneurship — And 3 Ways We Can Screw It Up

Nurturing entrepreneurship is a difficult balancing act. Here are three ways the U.S. can do it effectively — and three ways we can blow it.

by Nick Petri
Startup Strategy
Purge Your CRM to Avoid Information Overload

Even if a piece of data in your CRM isn’t helping, it can’t hurt, right? Wrong. You need to regularly purge your CRM to clear the haystack and find the needle.

by Nick Petri
Startup Strategy
How to Do Market Research in 5 Minutes

Senior executives rarely have 30 minutes to burn on your B2B market research interview. Here’s what to do if they only give you 5 minutes.

by Nick Petri
Startup Strategy
Calculating Marketing ROI: If You Can’t Measure It, Don’t Invest

Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug.

by Nick Petri
Marketing
Bad News for Marketers: Are Tracking Cookies Headed for Deletion?

Some think that the ‘Do Not Track’ movement marks the beginning of the end for tracking cookies. Don’t count on it.

by Nick Petri
Portfolio
Mashery and Layer 7 Get Acquired: Who’s Next in the API Ecosystem?

The acquisitions of Mashery and Layer 7 are a huge vote of confidence for APIs. Here are 7 other companies in the API ecosystem whose acquisition prospects benefit from the news.

by Nick Petri
Startup Strategy
Does This Meeting Need to Happen? 4 Questions to Ask Before Scheduling

Meetings can be a great way to get on the same page, or a tremendous waste of time. As your company scales, you can’t afford the latter. Here are four questions to ask to have fewer meetings that are more productive.

by Nick Petri