Pricing & Positioning
Pricing & Positioning
How to Screw Up Your Software Pricing and Packaging Completely
Learn three reasons why software companies often miss the mark when it comes to the delicate relationship between packaging, price, and cost.
by Software Pricing PartnersPricing & Positioning
Can We Expect More B2B SaaS Companies to Adopt Dynamic Pricing?
Will B2B SaaS companies follow the B2C dynamic pricing model adoption trends in 2014?
by Brandon Hickie Pricing & Positioning
Netflix Pricing Strategy: Learning from Qwikster Mistakes
When it comes to pricing, the best lessons come from mistakes made by others, not firsthand. Discover what you can learn from the Netflix pricing strategy ups and downs.
by Brandon Hickie Pricing & Positioning
10 Most Popular SaaS Insights from 2013
From choosing the right pricing and packaging to tracking the metrics that matter most, these 10 posts walk you through the challenges of scaling your solution successfully and fueling your company's growth.
by Jonathan Crowe Pricing & Positioning
How Freemium Impacts Your Economic Model
It may lower your customers' barrier for entry, but it can also raise the stakes for you financially in the long run. For SaaS companies, it is incredibly important to understand the freedom and limitations of the freemium model.
by Dan Rodrigues Pricing & Positioning
Product Strategy: How to Stay Focused While Expanding into Vertical Markets
For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.
by Kristy McKnight Pricing & Positioning
Why Freemium Isn’t For Everyone
The fact of the matter is, freemium will only work for you if your product lends itself to a very specific set of circumstances. Learn more about the requirements for freemium in this video featuring Kareo CEO Dan Rodrigues.
by Dan Rodrigues Pricing & Positioning
Your Quick Guide to SaaS Pricing and Packaging
How do you price a subscription product? SurveyMonkey's Brent Chudoba provides tips on developing the best SaaS pricing structure for you.
by Brent Chudoba Pricing & Positioning
4 Key Requirements to Consider a Freemium SaaS Model
Everybody loves free! But that doesn’t mean that a freemium is inherently right for your business. Kareo founder and CEO Dan Rodrigues shares the key requirements for a freemium SaaS model to be successful.
by Dan Rodrigues Pricing & Positioning
iFlop? 3 Lessons from Apple’s Pricing Strategy Dilemma
For years, no one has questioned Apple’s product or premium pricing strategies. But now, in the face of increased competition from Samsung, Google, HTC, and Motorola cutting into the iPhone’s market share, the company is revisiting its strategy with the iPhone 5S and 5C. What lessons can SaaS companies learn from Apple’s gamble on price?
by Sudip Verma