Pricing & Positioning
Pricing & Positioning
What You can Learn from Wearing Your VC’s Shoes
A small percentage of startups ever get funded. The search for capital is an ongoing one for many businesses. Once…
by Contributing AuthorPricing & Positioning
Tech Companies: Avoid Sticker Shock at all Costs
Sticker shock is the visceral reaction a person gets when the price of a given product vastly exceeds their expectations. The…
by Nick PetriPricing & Positioning
Why Some High-Growth Companies Choose NOT to Be Profitable
If they really wanted to, many high-growth startup and expansion stage businesses could be profitable. Some just choose not to be.
by Josh ZywienPricing & Positioning
The Hidden Benefits of the Freemium Model
Freemium business models typically offer hidden benefits that may go unnoticed at first. Churn rates for freemium business models, for…
by Contributing AuthorPricing & Positioning
Established CEOs Share Insights on Scaling a Business
Very rarely will a panel of speakers boast so many impressive resumes. That was just the case when seven CEOs…
by Contributing AuthorPricing & Positioning
Business Models: An Overview of Viral Customer Acquisition
Is virality created through nurture or nature? That’s a question many companies attempt to answer in their pursuit of a…
by Contributing AuthorPricing & Positioning
An Expedited Approach to Scaling Your Business
Should you step on the gas pedal? This is the strategy questions entrepreneurs ask most often, writes Tom Eisenmann, a…
by Contributing AuthorPricing & Positioning
Brand Positioning Research: 4 Questions that Can’t be Ignored
To assess your brand’s positioning, you’ll need a basic sense of your strengths and weaknesses, as well as those of…
by Contributing AuthorPricing & Positioning
Key Questions to Ask Before Building Your Business Model
Every startup will invariably need to construct a business model to serve as the foundation of the company. According to…
by Contributing Author