Pricing & Positioning

HR & People
What You can Learn from Wearing Your VC's Shoes
A small percentage of startups ever get funded. [caption id="attachment_28156" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/jblndl/}Môsieur J{/link}[/caption] The search for...
by Contributing Author
Product
Tech Companies: Avoid Sticker Shock at all Costs
Sticker shock is the visceral reaction a person gets when the price of a given product vastly exceeds their expectations. The...
by Nick Petri
HR & People
Why Some High-Growth Companies Choose NOT to Be Profitable

If they really wanted to, many high-growth startup and expansion stage businesses could be profitable. Some just choose not to be.

by Josh Zywien
HR & People
Watch
The Hidden Benefits of the Freemium Model
Freemium business models typically offer hidden benefits that may go unnoticed at first. Churn rates for freemium business models, for...
by Contributing Author
HR & People
Established CEOs Share Insights on Scaling a Business
Very rarely will a panel of speakers boast so many impressive resumes. [caption id="attachment_20378" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/safari_vacation/}s_falkow{/link}[/caption]...
by Contributing Author
HR & People
Perspectives: A Conversation with Tim Berry, Business Planning Expert

If a business plan is a company’s road to success, why do so many founders claim they don’t need one?

by Lisa Beets
HR & People
Business Models: An Overview of Viral Customer Acquisition
Is virality created through nurture or nature? [caption id="attachment_6482" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/euthman/}euthman{/link}[/caption] That's a question many companies...
by Contributing Author
HR & People
An Expedited Approach to Scaling Your Business
Should you step on the gas pedal? [caption id="attachment_17155" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/beppezizzi/}_Zeta_{/link}[/caption] This is the strategy questions...
by Contributing Author
HR & People
Key Questions to Ask Before Building Your Business Model
Every startup will invariably need to construct a business model to serve as the foundation of the company. [caption id="attachment_16026"...
by Contributing Author